Google Ads · Meta Ads · SEO

Make your marketing actually work.

What we offer

Everything your
business needs
to grow online.

One team. Three core services. Zero fluff. We focus on what actually moves the needle for local businesses.

Google Ads

Boosting is guesswork. Ads are strategy. We build campaigns that spend your budget where it converts, not just where it's cheapest to click.

Meta Ads

Get in front of the right people on Facebook and Instagram. We run tightly targeted paid campaigns that turn scrolling into clicks, and clicks into paying customers.

SEO

You don't go to the gym once and expect abs. Same with SEO. We build sustainable organic visibility that compounds over time, not a one-and-done fix.

Common mistakes

Why your ads
are burning
budget.

The same handful of setup mistakes drain campaigns regardless of industry. Here are the most common ones, and how we fix them.

Problem

You're targeting too broadly and showing ads to everyone, including people who'll never buy.

Fix

Use exact and phrase match keywords only. Precision beats volume every time.

Problem

You have no negative keyword list, so you're paying for searches that were never relevant.

Fix

Exclude irrelevant searches before you spend a cent. It's free to filter, and it saves a fortune.

Problem

You're optimising for clicks, not conversions. Traffic means nothing if it doesn't convert.

Fix

Switch to a conversion-based bidding strategy. Let the data drive the spend, not assumptions.

What matters

We measure
what actually
matters.

If your ads don't lead somewhere, they're just noise. If your site doesn't convert, it's still a bad site.

40%
of users bounce if your site takes longer than 3 seconds to load.
3×
average improvement in cost per lead after switching to conversion-based bidding.

Watch

Catch the demand that already exists.

Google Ads works because you are not chasing anyone. You are showing up the moment they go looking.

Why us

Why Kraeve?

We're not a faceless agency. We're a small team obsessed with making local businesses win online.

Strategy before spend

We audit before we act. No burning budget on campaigns that weren't designed to convert.

Local market expertise

We know how South African customers search, browse, and decide. That context changes everything.

Transparent reporting

You always know what you're spending, why, and what it's producing. No smoke and mirrors.

One team, not a handoff chain

Your account manager is your strategist. No layers. Just direct communication and real accountability.

Get started

Ready to make your marketing work?

Most SMEs are not short on budget. They are short on a setup that works. Message us on WhatsApp or send an email, and we will tell you exactly where your marketing is leaking and how to fix it.